Whenever I talk about localization, people often ask me the same question: “Is it true that most people understand English?” My answer is yes, many people DO understand English, but when deciding whether to localize your websites and apps, it’s the PREFERENCE of your potential users that counts.
Especially in today’s world where there are lots of cool websites and apps out there for people to choose from, people are likely to choose the option that they are most comfortable with and for a lot of the time, language preference is a key determining factor.
In this blog post, I am going to use Facebook as an evidence to show that a lot of top countries do have a very strong preference for local language.
To give you more background information, in a previous blog post, we have already analyzed the language breakdown for the top 5 Facebook countries outside the US. Countries discussed include Brazil, India, Indonesia, Mexico and United Kingdom. And from the analysis, one can clearly see the strong preference for local language.
In this blog post, we will continue with the list to discuss about the number of users by language for the remaining top 10 Facebook countries outside the US. And from reading the charts below, you can see how the strong preference for local language continues down the list for the top Facebook countries.